For as long as the family can remember, Erik has wanted to own his own retail business.As his daughter moved to Europe and began to explore the plethora of surrounding countries he would ask ask upon her return, "What do they have that we don't? What would you want to bring back to the United States? In April 2016 he went to Latvia to visit her. While he was there he became enthralled with the rich culture present within the Baltic state and as she grew closer to her graduation it became time to make the dream of the Wooden Shoe Trading Company a reality.
To remain loyal to the traditional Trading Companies, the Wooden Shoe imports goods from around the globe as well as New York itself. The concept additionally stems from the families Dutch Heritage as well as the historical significance of Dutch traders within the North American Hemisphere, significantly their importance within the State of New York.